Digital Marketing portfolio

 Brand Development

Branding | SEO | Email | Social Media | Content | Video | Video Marketing Reel | Web Design

Client

• NuView Weddings Videography

Background

• NuView Weddings Videography is a production company that faced a challenge of low visibility and lack of branding.

Goals

• My primary goal was to establish and promote the company's brand identity.

• My objectives were to develop a website, establish a strong brand, build a positive reputation, generate leads, and ultimately generate revenue. 

Strategy

• Utilize keyword research to design and develop a website with a focus on organic SEO and a lead generation goal of 50 per month using a CRM form 

• Leverage Instagram to build a following, increase brand awareness, and generate leads and sales 

• Successfully build brand credibility and established a strong brand identity 

• Consistently worked towards establishing and retaining loyal customers 

Build a Brand

• Core Values

  • They prioritize love and commitment, creativity, quality, inclusivity and diversity. 

• Brand Personality

  • Their brand exudes a romantic, elegant, trustworthy, creative, and professional personality. 

• Brand Voice

  • They communicate in an emotional, supportive, professional, lighthearted, fun, and strong voice. 

• Unique Selling Proposition (USP)

  • They offer the expertise of their filmmakers, customizable packages, a wide range of a la carte services, and high-end equipment to give the bride “that Hollywood Look”. 

• Target Audience

  • Their target audience includes engaged couples, wedding planners, wedding venues, families, and friends. 

• Needs

  • Their clients need quality, personality, comfort, professionalism, communication, experience, and creativity. 

Visual Identity

• Brand Name

  • NuView Weddings Videography, was specifically chosen to convey their fresh perspective on wedding films. It highlights their commitment to innovation and providing a unique experience for their clients. 

• Logo

  • The NuView logo was designed to be timeless and sophisticated. I opted for a monogram, as it adds a touch of professionalism to the brand and is a design element that will not go out of style. The circle shape was chosen to represent unity and connection, while also conveying innovation. Additionally, I wanted to avoid the typical wedding videography logo that often features a video camera image and brush script font. This logo is aesthetically pleasing and can appeal to a wider audience, increasing their potential for merchandise sales

• Color Palette

  • The visual identity of NuView Weddings Videography was carefully crafted to resonate with their target audience. I started by selecting a color palette that conveyed trust, stability, and professionalism, which led me to choose Navy Blue. Pink was chosen as a secondary color because it evokes a sense of femininity, romance, and sweetness, which appeals to their primary demographic of brides. 

• Imagery

  • Being that their target audience is made up of brides and grooms I chose Human Imagery to create a personal connection 

• Typography

  • Adele Sans font to convey a sense of modernism and legibility. 

• Graphic Elements 

  • Wedding related symbols such as hearts, doves, and brides and grooms 

Brand Presence

• Social Media Presence

  • NuView Weddings has a strong Instagram presence featuring wedding films, reviews, behind-the-scenes photos and videos, teasers, toasts, dance breaks, first looks, ceremonies, giveaways, and romantic readings. 

• Website 

  • Their website serves as a comprehensive platform to showcase their portfolio, services, reviews, FAQ’s, team bios, and pricing information. 

• Email Marketing

  • At NuView Weddings, they believe in the mantra "top of inbox, top of mind" for their email marketing strategy. Unlike other wedding industry players who simply send reminders to book appointments, they offer free bridal resources to their prospects every 5 days. My approach presents value to their audience while keeping their brand fresh in their mind. These resources also provide their brides with the tools they need to plan their wedding effectively. 

• Managing Brand Reputation 

  • Responding to Reviews: They now make a great effort to respond to reviews on Google, Weddingwire, The Knot, and Yelp to show that they value feedback from clients and are willing to address any concerns or issues that may arise. 

• Exceptional Customer Service

  • They now provide round the clock communication, a flexible schedule, and going above and beyond to to ensure the clients needs are met. 

EXECUTION

• Conducted research on the client's industry, challenges, and competitors. 

• Identified specific goals and objectives for the digital marketing campaign, including website design, brand creation, lead generation, and revenue growth. 

• Developed a brand strategy that included defining core values, brand personality, voice, unique selling proposition, target audience, and client needs. 

• Created a brand visual identity, including logo design, color palette, typography, imagery, and graphic elements. 

• Established brand messaging, including a tagline that communicated the company's unique selling proposition. 

• Created a brand presence across various channels, including social media, website, and email marketing. 

• Implemented measures for managing brand reputation, including responding to reviews and providing exceptional customer servtrategy is not provided in the information provided, but it is important to note that implementing a successful brand strategy is an ongoing process that requires continuous evaluation and adjustment. 

• The implementation of the brand strategy involved using specific tools and tactics, such as: 

  • Conducting keyword research to design the website and build organic SEO with a lead generation goal of 100/month. 

  • Using email marketing to provide valuable content to potential clients and remain top of mind. 

  • Building a strong Instagram presence to increase brand awareness. 

  • Continuously evaluating and adjusting the brand strategy based on market feedback, emerging trends, and evolving customer needs. 

REsults

• Achieved #1 SERP rankings and Google Snippets for wedding videography keywords, outranking major competitors such as The Knot, Weddingwire, and Yelp

• Increased website visits by 34%, unique visitors by 21%, and page views by 24%

• Attained a 6% button click-through rate and a 26% landing page lead generation conversion rate

• Boosted Instagram accounts' reach and engagement by 1,775% and 2,355%, respectively, within 90 days, and increased followers by 4.5%

• Generated an ROI of $250K, increased customer engagement by 6%, lead generation by 10%, and secured 302 high-quality backlinks.

SOCIAL GRAPHICS

Email Graphics

Promotional Graphics

Website Design

 EMAIL Marketing

Branding | SEO | Email | Social Media | Content | Video | Video Marketing Reel | Web Design

Client

• Dandy

Background

• Dandy, a rapidly growing start-up, faced challenges in converting sales through cold emails, despite its growth trajectory.

Goals

• My primary goal was to enhance the organization’s email marketing performance by increasing open, reply, and click rates.

STRATEGY

• Segment their cold email’s based on demographics and interests to help send more targeted and relevant emails to prospects.

  • Use a clear and compelling subject line with emojis that grabs the attention of very busy office managers and dentists.

  • Automate content that is useful to dentists such as industry statistics, the future of digital dentistry, 2 appointment digital denture tutorials, digital dentistry webinars, and other educational content to help gain interest, set appointments with SDR’s and drive sales.

  • Increase brand awareness and engagement across different channels by including valuable content and linking to useful resources for dentists on www.meetdandy.com.

  • Personalize emails to increase engagement.

  • Optimize email content with bullet points to make sure the email content is visually appealing, easy to read, and includes a clear call-to-action that encourages prospects to take action.

  • Test and refine by experimenting with different subject lines, email formats, and calls-to-action to see what works best for the dental audience, and to use data to continually refine and improve the email marketing strategy.

Results

• Enhanced the organization's email marketing performance, achieving a 7% click rate increase using outreach sequences, a 57% reply rate, and an exceptional 95% email open rate.

Email Graphics

 CONTENT MARKETING

Branding | SEO | Email | Social Media | Content | Video | Video Marketing Reel | Web Design

CLIENT

• NuView Weddings Videography

BACKGROUND

• NuView Weddings is a wedding videography company that lacked authority and credibility in the wedding industry.

GOALS

• My main objective was for the company's content to be selected as a Google Snippet, which would enhance their credibility and reputation.

• To improve SEO.

• Increase customer engagement and lead generation.

STRATEGY

• To attain this objective, I utilized answerthepublic.com and answersocrates.com to gain insights into the most commonly searched queries by brides and grooms. Then, I created blog posts and webpages that addressed these inquiries, generating informative content for potential clients to engage with.

• Cover topics such as "10 Tips for Choosing the Perfect Wedding Videographer" or "How to Incorporate Drone Footage into Your Wedding Video". By providing valuable information and insights to Nuview’s target audience, NuView Weddings Videography established themselves as experts in their field and attracted potential customers to their website. They also promoted their blog articles through email marketing to increase their reach and engagement.

RESULTS

• Improved brand awareness

  • "What is a Documentary Film" achieved the #1 position in SERP and was selected as a Google Snippet.

  • "What is a Cinematic Wedding Film" achieved the #1 position in SERP.

  • The keywords "documentary style wedding videography", "documentary style wedding videographer", "documentary wedding video", "wedding video documentary style", and "documentary style wedding video" are all in the Top 5 results.

  • Successfully increased "Google Search Impacts".

• Increased customer engagement by 6%

• Increased lead generation by 10%

• Improved search engine rankings to #1 SERP.

• Achieved a 26% landing page lead generation conversion rate (OG: 9%) 

• Attained a 6% button click-through rate (OG: 2%) 

• Increased website visits by 34%, unique visitors by 21%, and page views by 24%.

Content

Video marketing Demo Reel

Branding | SEO | Email | Social Media | Content | Video | Video Marketing Reel | Web Design